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Restore the essence of steel art, starting from the tin house
Shinmade
Phoenix And Tin House
Steel is one of the most beautiful things in the world. It is changeable, encompassing, and has endless charm.
01
Our first official office location was a steel building.
We started our business in 1978, and we were the second family in the whole village to engage in black and white iron processing. Later, more and more people were doing white iron processing in and outside the village. The reputation here gradually became more and more famous, and naturally, a black and white iron trading market was formed.
But there is not even a highway in the village.
In the Spring Festival of 1992, Longzhu and a few young people in the white iron business went to the town to "petition" to build a road. In that year, the first asphalt road was built in the village, which was later the Wiskind Road.
Wiskind Road
Everyone used to do business in their own yard in the village. As soon as the roads were repaired, they spontaneously built temporary slab houses at the head of the village to receive visitors who came to buy white iron.
At that time, the most common house was the house built with a gypsum board, which had a fast cycle and low cost.
But the eldest brother wants to be a tin house.
02
At that time, the people around didn’t understand it. It was a temporary shed. Why did you have to waste so much time and money? What’s more important is that all these houses will be demolished one day, the better you can do, the more wasteful.
"We are selling white iron, and when people look at it, they know that we are doing this. Isn't that good?" The big brother explained.
An ordinary gypsum board house can be built in one day at the earliest, even if it is slower, three days will be no problem.
But the house-made by my eldest brother took a lot of effort and it took nearly half a month to build it.
The eldest brother has very good craftsmanship. A layer of steel plate is wrapped on the outside of the wooden board, which not only solves the problem of the wooden board is afraid of rain but also solves the problem that the steel plate is extremely hot through the sunlight. Working during the day and guarding at night. It is very comfortable and clean.
03
Later, the facts proved that our choice was right. Because other homes were temporary residences, many of them were like shacks. They were dirty and messy when customers entered. There is mud in the ground, and some are still leaking rain, let the environment is very bad.
Our house looks like a silver piece of tofu in the distance, in the middle of a pile of plaster houses, which is like a "landmark" in that small market. when the guests saw our house, they became more confident in our cooperation.
Every time going home from work, the eldest brother can't help but look back again. I know that he regards it as beautiful work. Because we have this cabin, we also feel that our spirits are higher than others.
Once it happened to be sunset, we locked the door and wanted to go home. The sunset reflected on the hut, and the whole hut was glowing with orange-red light. At that time, we said, how could there be such a beautiful house in this world.
Customers who come to buy goods, when they see our house from afar, they can feel our serious attitude and are very willing to trust us.
This small house not only shelters the wind and rain but also provides a comfortable environment. It also adds a bright spot to the small market, allowing customers to trust us more and enhancing our brand value.
From that time, we said, either don’t do it or do it is to do the best.
Later, in just one year, these temporary houses could not be kept. The market developed too fast, the road was widened, all the houses were torn down, and the left and right were extended by 20 meters as a cargo yard. Everyone built brick houses on the side of the road, and we built three. Because our cabin is made of steel and is very flexible, we can move to the side of the house and continue to guard and use it at night. It's been used for years.
04
Later, the steel structure became popular in China. We established a steel product company, and I became the general manager. We also know that this is called a building cladding system.
Many years later, our group has determined its mission-keeping permanent beauty of building, creating a better life.
Now thinking about it, it was from our first office location, the Tin Hut. In each of us, there is an infinite yearning for beauty. This yearning has never been interrupted since then, so we are in awe of our industry and strive for excellence.
"Every product is a work of art, and every project is endowed with a soul."
This is our company culture. We know from the Tin Hut that when you inject emotions into it, architecture has a soul. It can change your mood, it connects with your heart, and can better help you.
Xin, we are welcoming the new world, facing new challenges, and constantly innovating;
Mei, our lingering aesthetic pursuit;
Da, we help customers fulfill their wishes and move towards success.
So our company is called Shinmade.
We have been doing very well, but in our minds, there is always a lingering concern---cold-rolled products are semi-finished products, and our appeal to beauty always feels a little bit inferior. We think about it, and we have repeatedly argued for many years that we still need to do galvanized color-coated sheets.
05
Steel is not only an industrial product, it is changeable, encompassing, and has endless charm.
Steel should be a kind of work of art, and we return steel to the nature of art.
Once when I visited a steel mill, I saw the orange-red molten steel pouring out with golden light. It was very beautiful, just like the hut that evening.
It is originally a stone on the mountain, dugout, blast furnace smelting, hot rolling, cold rolling, and we decorate it with beautiful colors.
It has become a beautiful coat of architecture, it has become a continuous flow of cars, it is a high tower, it is a bridge, and we have built a beautiful life of modern civilization with steel.
A sentence came to my mind-Phoenix Nirvana, reborn in the fire.
Nowadays, almost all the buildings in our factory area are covered with various kinds of metal.
When I walked in it that evening, I thought of the tin hut with an orange halo under the setting sun made by my eldest brother, and my heart became very excited.
Steel itself is a work of art, and we restore the nature of steel art.
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